40 Minute Presentations
Back to: Advance Program | Thursday Sessions | All 40 Minute Presentations
A Tortured Tale of Personas in the Real World
Personas are popular in user experience design work. While a valuable tool, challenges can arise in persona use. We review a set of basic persona principles gleaned from current articles and essays, and provide suggestions on how we would update those principles based upon the challenges and issues we faced.
40 Minute Presentation by
Michael Etgen, Mary Burton, Timothy O'Keefe