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A Tortured Tale of Personas in the Real World

Personas are popular in user experience design work. While a valuable tool, challenges can arise in persona use. We review a set of basic persona principles gleaned from current articles and essays, and provide suggestions on how we would update those principles based upon the challenges and issues we faced. 40 Minute Presentation by Michael Etgen, Mary Burton, Timothy O'Keefe Case Studies for General
Room:
TBD