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Elevating Usability in a Large Organization; a Successful Case Study
This presentation will describe how the Global Design and Usability Department of Pitney Bowes, Inc. conducted a grass roots initiative to raise awareness of the criticality of usability/user experience across an entire company. Objectives of the campaign, specific strategic goals adopted, events conducted, and successes along the way will be presented. Recommendations regarding what any organization might do to increase visibility of our discipline will be provided.
Paul M. Linton, Ruth Frank, PhD
Managing User Experience