90 Minute Presentations
Back to: Advance Program | Wednesday Sessions | All 90 Minute Presentations
They Want My What?! Overcoming User Reluctance to Providing Personal Information in Online Transactions
Users are concerned about providing personal information online, but companies need that information to conduct business. How can websites ease customers’ concerns about disclosing personal information? Our analysis revealed a set of best practices for increasing users’ trust while motivating them to complete online transactions.
90 Minute Presentation by
Elizabeth "Elizabeth" Benker, Kathi Kaiser
Methods & Skills