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Interdisciplinary Usability: Take the Next Step to Persuasive Design

You're focused on usability. Your site is intuitive and most participants easily complete their tasks. But is your site engaging and persuasive? Just because users CAN complete their tasks does not mean they WILL. Through case studies, we teach advanced methods to motviate users to explore, discover, interact and return. 90 Minute Presentation by Spencer Gerrol, Vir Amar Dasmahapatra, Kim Snedaker Methods & Skills for General
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