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The Future of Web Analytics: Inferring User Intent from Session Replays

Current methods for observing users’ behavior with a website often occur in the form of an in-person usability test, and are limited to a small number of users. New technology allows easy capture & observation of hundreds of individual users' behavior as they experience a website. We will explain the pros and cons of this technology, and explain how the data can be analyzed. 40 Minute Presentation by Dustin Chambers, Richard Horst New Approaches, Methods, or Technologies for Advanced Practitioners (AP)
Room:
TBD