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Institutionalizing User Experience: A Consulting Challenge

A usability consultancy partners with select usability “champions” in a Midwestern advertising agency and a Silicon Valley high-tech company to develop blended UX teams. The process involves education, positioning, communicating the value of findings, and integration into the design and development cycle. Examples of usability programs across industries and geographic regions illustrate the value and breadth of this partnering trend. 90 Minute Presentation by Barbra Wells Managing User Experience for General
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