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Visual Design and the User Experience: Keys to the Partnership

Good visual design creates a visual hierarchy and affordances that increase ease of use and customer satisfaction. Many companies have permanent usability staff, but bring in contract visual design services when required. In this session, attendees will learn how to choose a good visual designer and how to work effectively with the visual designer to create the best user experience. Weíll also look at relationship between the disciplines. GOALS FOR THE SESSION: Attendees at this session will: ∑ Learn how to identify Visual Designers that have the skill set you need, and the ones that donít ∑ Learn how Visual Designers approach a project, and the basic concepts and best practices they apply ∑ Understand what information/artifacts/deliverables support Visual Designers in their work 40 Minute Presentation by Gregg Almquist, Marc Sill Managing User Experience for General