Peer Reviewed Papers
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Knock Them Dead Blindfolded
New intellectual property (IP) rules introduced at IBM® prevent any product development team members from getting first-hand exposure to competitor products. Since competitive evaluation (CE) is one of the user activities user experience practitioners perform, we proposed a way to perform CE within the constraints of the new IP rules.
Peer Reviewed Paper by
Carmon Cheng, Jin Li, Catherine Baillie
New Approaches, Methods, or Technologies