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Designing a successful eye-tracking usability study step-by-step

Eye-tracking is now an affordable off-the-shelf option for many usability professionals. We will present how to plan for, design and implement a successful eye-tracking usability study including choosing participants, planning the sessions, and preparing for analysis. 90 Minute Presentation by Andrew J. Schall, Anne Washington New Approaches, Methods, or Technologies for Advanced Practitioners (AP)